Like this:

It makes it successful because it touches home because almost every American can relate to cowboys. It utilizes color theory, depth, atmospheric perspective and the viewer is engaged because the model is looking at us. It has a strong red color to show strength and a cowboy to show power. It shows the man as comfortable and relaxed doing normal tasks. Your eye is moved around by the hands, head and chest all

leading to the cigarette in a triangular pattern. I also put an Adbuster AD to show how an AD can make cigarette smoking look dumb too.

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